1

Without Show there is no Business

To be entertained – part of an enjoyable, well organised, energised event.

2

 New Knowledge

To learn something they didn’t know before. To have their thinking challenged.

3

Networking opportunities

..To make new contacts and friends, to have new conversations that lead to new opportunities.

Practise does make perfection…

Many events do not focus sufficient time on these three elements. Nothing impresses a ticket holder more than making great contacts – they will return…

Preparation: Prep starts a few weeks/months out, working with the organisers, their production team to confirm the major themes and the make up of the topics, the structure and flow of the panels and the timing and order. The running order of the panels, the questions and the tone is vital – as get this wrong, the room will be half empty by lunchtime.

It is important to take the  time to prepare the speakers with prep calls, and complete extensive research on each speaker and on every panelist. This also helps build empathy as we go through the their thought process, experience and what they want to say, versus what the theme of the panel is.

Audiences: Most audiences are very demanding, discerning, well informed, often wealthy and powerful. Understanding the mix and interests of the audience matters. We know audiences are looking for VALUE, to be informed and gain that ‘nugget’ that for them makes a difference to their work and business. That one contact, partner, investors, supplier or customer.