Diagnosis first. Then a plan you can actually run.
No 200-slide deck. No team of graduates on your site for nine months. I find what is actually wrong, tell you plainly, and stay long enough to see it fixed. Every engagement produces something you can take into a board meeting and defend.
The Slow Bleed Check
Self-scoring. Start here if you're not sure it's worth a conversation yet.
Twelve questions against the twelve most common bleed points. You get a severity reading, the three areas to look at first, and an honest answer on whether a full diagnostic is justified.
Take the Check →The CCV Diagnostic
The entry engagement. Low risk, high signal, defined end point.
I establish your actual Cash Conversion Velocity from source data, map where value is trapped across Order-to-Cash, and identify the constraints that are costing you the most. You end up with a set of numbers that are yours — built from definitions you set, not inherited from a board pack.
- CCV baseline and the Three Gaps analysis
- Order-to-Cash flow map with the blockers named
- Read of the operating model — designed or emerged
- Board-ready findings document and a one-hour walkthrough
- A ranked list of what to fix, in what order, and why
The Get-Well Programme
Diagnosis into movement. The quarter that changes the trajectory.
The recovery engagement. We remove the biggest constraints, reset priorities so that every function, role and person is linked to one thing — their contribution to making the machine run faster, better and cheaper — and rebuild velocity against a measured baseline.
- Weeks 1–2: establish visibility and your own numbers
- Weeks 3–6: remove the top constraints in the flow
- Weeks 7–12: reset the operating rhythm and metrics
- Weeks 13–14: re-measure CCV against baseline and hand over
- Fortnightly working sessions with you and the leadership team
The Field Guide Workshop
The tools, run live, against your own numbers. In the room, together.
The fastest way to get a leadership team seeing the same business. We work the diagnostics and calculators from The Slow Bleed against real data, surface where the team disagrees about the facts, and leave with an agreed picture and an agreed first move.
- Know Yourself / Read the Room — how each of your team is wired
- Live CCV and Order-to-Cash mapping on your data
- The 80/20 truth: which customers and deals actually pay
- Every attendee leaves with a copy of the field guide and Vault access
The Undefended CEO
Private counsel. No agenda, no audience, no politics.
For CEOs who need somewhere to think out loud with someone who has held the role and is not on the payroll. We test the decision before you take it to the board, read the room together, and keep you on the front foot.
- Two scheduled sessions a month, plus access between them
- Board pack pre-reads and pressure-testing
- Straight answers, including the ones nobody in your building will give you
- Complete confidentiality — this arrangement doesn't appear anywhere
Who this is for.
CEOs, founders and owners of businesses turning over roughly £5m to £500m, where the numbers still look survivable but the feeling in the building says otherwise.
Also: chairs and boards who want an independent read before they act, and investors who need a commercial diagnosis that isn't written by the people who caused the problem.
I'll say so early if it isn't.
- You want validation for a decision you've already made
- You need a strategy deck for a fundraise, not a fix
- The organisation isn't willing to look at real numbers
- You want a body on site for twelve months
Thirty minutes. No pitch.
Tell me what's bothering you and I'll tell you where I'd look first. If I'm not the right person, I'll say that too.