The Slow Bleed
Why your business is losing cash — and it's not a sales problem. The book behind every engagement on this site.
Five moves. Read once, then work the tools.
See it
The slow bleed, knowing yourself, reading the room, and what it's not.
Understand it
The 80/20 truth, Cash Conversion Velocity and the Order-to-Cash cycle.
Remove it
The ERP trap, function blockers, the big shift and transformation myths.
Build it
The sales function, the sales operating model and large complex deals.
Lead it
Metrics that tell the truth, and the one role the CEO cannot delegate.
The Vault
Every diagnostic and calculator, live and applied to your own numbers. Every copy carries an unlock code. No subscription.
It is practical. Direct. Sometimes uncomfortable. But importantly, it is written by someone who has actually had to make these decisions in real environments where cash flow, customers, politics and execution collide.
Ian Wright · CEO & Founder, VirtualNonExecs.com
Where to get it
Hardback, paperback, eBook and audio. Available on Amazon globally, or direct from the publisher at theslowbleed.co.uk — where you'll also find The Vault.
Published by Redline Press · 2026
ISBN 978-1-0666374-1-6 (paperback)
Books for the leadership team.
Bulk copies for boards, leadership offsites and portfolio companies — usually paired with a workshop where the team runs the tools against their own numbers.